Marketing Commercials for Mute
Marketing, especially these days can be a fairly scary endeavorer with the rise of social media. Not to mention, a good portion of people in my generation do not watch any form of television and loath listening to the radio. We crave to consume our media, lets say TV, the way we want to and that leads us to the wonder that still is Hulu. This maybe all well and good, but can you truly make money selling ads on a computer! *swoon*
Uninspiring marketers would be lost for words at this issue; however, I bet if they were to pull those Nielson things out of their ass they might sing to a different tune. As a side note, who truly thinks the Nielson ratings are equal amounts of monopolistic bullshit? Anywho, this Engadget article should shed some light on the idea of buying TV spots on the internet. If things are more expensive online, because frankly they are shown to a much larger audience, then who is still on board with television being around for much more then a couple of years...max? Oh yeah, Neilson, this is my "pre" goodbye.
If you happen to listen to me on the mUF podcast you know damn well how I feel about TV, but honestly, my attitude means nothing compared to that of Oprah. That is right, Oprah is picking up shop and moving to her own network. What is really happening, is she is consolidating and planning on putting a lot of her content online. OOF! How does that feel expensive cable and dish networks? With all of our watching habits going online how in the world do we monetize the TV based web?
Easy! You create engaging and fun advertising because let's face it, you shouldn't be worrying about who you are going to piss off, worry about how you are going to sell brand X. Second and probably foremost, you need to create a commercial that can be all of engaging accompanied with no sound. That's right home slice, I know exactly how long the commercial is going to last and it is going to be on mute the whole way through. Now what? Well you have two cards you can play. Make it so completely ridiculous that I un-mute it in a fit of curiosity or convey your message with no sound. Ok marketers, what ya got?
